CEMC
A website redesign for CEMC, an electric cooperative based in Tennessee. Providing users access to much needed outage updates, account information, and support.
SITEMAP
We began the process by outlining all of the relevant pages and elements that would need to be a part of the new site. Understanding the relationships between pages would help drive our design solutions moving forward.
WIREFRAME
With all of the necessary structure and content outlined, we were able to proceed with a more visual prototype in the form of a wireframe. The focus here was to establish a rough layout and give the client a better understanding of how content would be organized.
The Design
The major focus of this redesign was clarity. Giving visitors a clear path to obtain the necessary information they are looking for. The primary reasons for a visitor to come to the CEMC site are to look up outage information, pay their bill, or get information about service offerings; so these had to be front and center.
A Responsive mobile experience
With over half their monthly visitors viewing the site on a tablet or mobile device, it was important to build a great user experience through a responsive and mobile-focused design.